Minggu, 28 Agustus 2011

Ford faces shortage of its bestselling focus

DETROIT-Ford Focus cannot be enough to keep pace with increasing demand due to the problems caused by the lack of equipment, cockpit, two people familiar with the situation told The Associated Press.

The machinery that makes the skin, which is covered by the control panel in the factory Ford outside Detroit works intermittently. It makes the company an unusual and expensive step of flying in parts of Europe to keep its production lines, movement, he said. Despite these efforts the focus of the plant near Detroit, running at full speed, they said.

The problem comes at a time when high gas prices and a lack of Japanese small cars have decreased the demand for specialization. Traders say that they have the problem of newly prepared compacts, and they were forced to deploy to customers waiting lists.

People who didn't want to be identified, because you are not authorized to speak about it, said Ford is trying to solve the problem of equipment in the plants in saline, Michigan, but the company found a solution.

Ford spokesman Todd Nissen said the company's policy to comment on the internal functioning of its power plants. But he said that salt factory to dashboards for focusing.

Despite the problem, Ford sold more than 21 000 withdrawals last month, so the company's best-selling passenger car. But its sale was 3,500 under the rival General Motors Chevrolet Cruz compact. Cruz in the factory in Lordstownu, Ohio, which operates three shifts continually to meet the demand. Ford's Assembly plant in Wayne, Michigan, where the focus is running two shifts.

GM did better on the lack of a small car, the Honda and Toyota, which should slow down their factories due to lack of parts caused by the earthquake in March in Japan. GM and Ford, were to a large extent influenced by issues related to the earthquake.

It is not clear how long it will take to fix and whether Ford will increase the focus of the production. Mark fields, Ford President for America's comments last week, but said that the focus at the company expects the plant produces.

"In large part, as always, if you have (new model) startup there are always some startup problems," he said. "I won't say it was perfect, but the good news is, there is demand for it and we'll continue to get rid of the cars."

Jim Gillette, an analyst with the firm IHS Automotive parts suppliers, who advises the car, he said that the problem could strike Ford poodle, because it is expensive to fly in parts. He said that it is relatively rare, such a device would be a huge problem, and the pressure on the manufacturer of the device's quick fix.

The focus of the five seats to the showrooms in March, the starting price of $ 16,500, and can run more than 27 000 $, depending on how it is equipped with. With automatic transmission, with most models of 28 miles per gallon (12 kilometres per litre) in the city and 38 (16) on the main road.

Sam Pack, owner of four Ford dealers in Dallas-Fort Worth Metro area, said he was told about the leadership of Ford that will get the full order focuses on the factory, because of the lack of several parts.

"I know that the 24/7 to address issues of any of the components are," said Pack. "It is a visible problem with Ford Motor Co., and the management is very concerned and very engaging."

Copyright 2011, the Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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